David L. Lightle
David Lightle is a leading authority on country branding. He has been at the forefront of this unique niche in international marketing and branding for nearly 25 years.
Read David Lightle's full c.v.
Read about Dave in The Wall Street Journal (March 14, 2006)
Read about Lightle's work on Colombia's country image in The Wall Street Journal (October 27, 2008)